Baseline Optimization 101 Workshop

Your Key to Ever-Increasing Profits!

You read a lot about search engine optimization and web site optimization. But what you don’t hear a lot about is the need to develop a continuous testing process to make sure you’re always improving your top line. Let’s face it, things change fast on the web. If you don’t keep your finger on the pulse of your web site and campaigns, you could discover you are in a sinking ship. At the worst, you’ll just lose opportunities to make more money. (That’s bad enough, no?)

Join two of the nation’s top Internet design and marketing experts on a journey to higher conversion rates. Design guru Pedro Sostre and Content marketer Jennifer LeClaire, authors of Web Analytics For Dummies, will teach you the essential skills you need to make the most of your web analytics software.

Pedro and Jennifer take a tag-team approach that opens your eyes to:

Mapping your web analytics history

Benchmarking your conversion rate

Benchmarking your Key Performance Indicators

Digging out hidden trends

Understanding optimization strategies

Avoiding shopping cart abandonment

Measuring the impact of optimization tasks

Whether you are just discovering the world of web analytics or you just want to get a better understanding of how to use them, this workshop will leave you with solid fundamentals of launching, interpreting and taking action on your web analytics.

Register today and receive a special bonus gift!

$295 $195- Early Bird Special!

You won’t want to miss this practical, content-packed, 60-minute workshop. Individual consulting with Jennifer or Pedro at this level would normally cost you more than $1,200!